How to Create a Marketing Plan | Step-by-Step Guide

Increasingly these days, video content is tied into social media marketing. 

How to Create a Marketing Plan | Step-by-Step Guide

-understanding the purpose of behind your MP is step #1

Every Marketing Plan should have this

-Short & Long term Goals

-description of target audience and their persona

-one or more high level marketing strategies and tactics

-see Example layout at 1;55

-can also add KPI (key performance indicators), budget, and timeline of when the plan will be carried out.

-Consider revisiting Mission, Values, and Vision to clarify why your marketing plan is the way it is.

-see template at 3;27

-Create target Customer Persona 

-see template at 4;48

-template at 5;33 is also GREAT 

5;50

Step 5 - Outline Your Marketing Goals

-most important thing to remember is to be specific with Numbers

6;18

NO - My Goal is to increase web traffic 

YES - My Goal is to increase traffic to our site by 30% within the next 3 months 

-concrete goal, not broad statement

6;35

Love the template at 6;35

7;00- 6th step is to layout marketing strategy from beginning to end.

-see template at 7;14

-turn your strategy into  phases or steps

-see template at 7;37

7;48

-really like this template for Marketing strategy

8;20 

Marketing Budget

template is good, important to put in budget

9;38