-think about target audience
-find ideal segment of people you can best serve
80/20 - your existing customers
-take a look at your top 20% of your market
5;05 - Goals
-Goals don’t have to be rigid, but you should have a ‘North Star’ to guide you, an end goal, and make sure you’re on the right path
-end goal should be simple, then you work backwards
KPI
7;10 - Target Market
-about empathy & awareness, being able to put yourself in their shoes
-Marketing needs to be relevant and resonate with target audience
Need to relevant to right kind of people
-Think about specificity without using overused cliche phrases-
faster, superior service,
9;05 Ideal Target Market
-demographics details
age, gender, income
-geographics
-psychographic details-
values, attitudes, lifestyle, belifs
10:35
Miracles & Miseries
Miseries - fears, frustrations, problems, pains, all the things that they’re trying to get away from
Miracles- wants, dreams, goals, aspirations, everything they’re trying to move towards
-a solution with out a problem is fairly meaningless, you need a problem t to solve
Miracles & Miseries essential form a gap
-gap between where they at right now with all of the bad
and where they want to be
-it’s your job to bridge that gap away from Miseries and towards
the better
“If you use this service, if you take me up on this offer, the better you’re able to communicate that all of your marketing and all of your sales are going to be
---Type in google ‘Social media demographics”
15;15
What kind of content are you going to make?
Think about different length of content - Short Form / Long Form
17;45
Email Marketing Strategy
-for email to put on list, create a ‘lead magnet’
-incentive to join the list, like freebies, or content upgrades
-essentially something you can give away in exchange for
a customer’s email address, so their enticed to join your list
-He says once a week is BARE MINIMUM. No less than once a week.
22;00
Start thinking about your customers as a funnel, and think about
retention. Think about how to improve retention of paying customers.
Then Start finding areas where you’re loosing paying customers
-if people are clicking on the sales page, but no one is buying,
then you know that you have a conversion issue on the sales page
-if everyone is joining your email list, but not opening any of your
emails, we know you have congruence issues
-If your not closing on sales calls, when you want to close 1 in 3, but
are closing 1 in 5, look at sales pitch/ pricing.
23;40
Customer Lifetime Value
what is the value of a customer over their lifetime.
-Can be thought of as revenue or profit.
-incredibly powerful exercise to run through to figure out just how
valuable someone is to your business
Find ways to encourage and increase retention
-then find other ways to increase that Customer Lifetime Value
25;40
The final piece of his puzzle is Video!
The big question is how can you super charge everything that you’re doing with a video marketing strategy?
Youtube is the best place to do long form video content?
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