Mistake 1 - people shooting and editing in wrong frame rate
-does not play back smooth
- most Hollywood movies film at 24 fps
There are exceptions, slow motion wedding shots and drone
1:58- Drone - shot at 30 fps, slowed to 24 fps, to smooth out micro jitters
Mistake 2 - Poor Lighting
@2:55 - Most rookies will use ceiling lights, which will give your subject raccoon eyes.
@3:00 - Just blast a bunch of frontal light, making subject look too flat
@3:20 - Bigger the light source compared to your subect, the softer the light will be.
@3:33 - Soft Light is more flattering. Important to create soft lighting.
@3:45 - Light contrast with background creates depth and looks more professional
The idea is to create a more 3 demential image with lighting
Mistake 3 - Bad Lens Choices
16- 35mm and using it for every shot - no
-good for real estate, architecture or landscape
-not good for portrait of the human face, they distort facial features
@5:05
70- 100mm is best lens for close ups of face
@5:20 - 200 mm if you physically can’t get closer to your subject.
@5:25 - Parker uses 16mm for real estate and landscape
35mm for medium talking head shots
- 200mm scenarios where you can’t get really close to subjects, some wedding and sporting events
“If I could only afford to buy one lens, I’d probably get a zoom lens 24 - 70mm”
“First determine what kind of content you’ll be shooting and buy the lens that best fits that need”
“Don’t get lazy and use the same focal lengths for everything”
Mistake #4 - Bad Audio
First thing they taught me at film school was how important audio is in filmmaking.
“Audio is half the viewing experience.”
-Don’t use in camera mic.
-Don’t make the common mistake of keeping the mic too far away from your subject -
He recommends 6-14 inches.
-Set levels in your camera to -18 to - 6 DB
Don’t neglect audio it is just as important as video
Mistake 5 - Storytelling
Lack of Storytelling weakens your video. Random clips pieced together to music does not make a good video.
If you want to create videos that attract high paying clients you have to tell a story. Think about what emotion you want your audience to feel.
Mistake #6 - Bloated Edits
5 minutes of average footage- mundane
Depending on the Shoot - they use about 5% of what they filmed
-only use the best of the best.
Use best lighting, best compositions, cleanest movements, ect.
Stop using mediocre clips. Sometimes videos are so long and bloated with mediocre clips - it just doesn’t wow the viewers.
Learn to create engaging concise videos
Preplan a shot list and have a goal emotion.
Longer is not always better.
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