Friday, June 13, 2025

Tuesday, June 3, 2025

How to Shake the Film Investor Money Tree with Morrie Warshawski


 

The Perfect Marriage: Documentaries and Non-Profits

 

https://www.linkedin.com/pulse/perfect-marriage-documentaries-non-profits-adam-leipzig


More Value

With certain documentaries, however, value can be measured differently: in terms of social impact instead of financial profit. 

I can’t look a documentary investor in the eye and say, “You’ll get your money back,” unless we’re in the rare situation where we have a pre-sale and distribution guaranteed.

But I can tell a non-profit organization that it could be the best money they spend. Because a documentary, unique among communications media, can spread a story, share a message, and motivate social impact.

But non-profits have a significant business advantage over other entities that may finance movies: non-profits don’t have to post quarterly profits or keep their shareholders happy. Many of them define success as sharing their message by engaging people in greater numbers and with greater depth.

Freed from the constraint of the financial profit-motive, non-profits are well-positioned to become the perfect financiers for social impact documentaries, because docs can provide exceptional social impact returns. ‘It’s a price many larger non-profits and NGOs are paying already but, I would argue, paying for media that will not be as compelling, enduring, emotional, or inciting-to-action as a strong feature doc. In the social impact arena, when the right non-profits/NGOs place their resources in the right documentary, it can truly be the perfect – and most cost-effective – marriage.


How to Raise Money for Your Film in TODAY'S CRAZY World with Franco Sama

Created during peak pandemic (March 2020), but very pertinent.